This YouTube interview segment (speaker: Andy Paul) argues that typical SaaS business win rates are relatively low and often unsuitable for complex enterprise sales because there are fewer prospects and less room for waste; therefore teams must reevaluate engagement and deal-closing processes to increase win rates.
SaaS as a business, overall win rate that companies have is relatively low. And when they try to bring that type of win rate into a more enterprise, complex enterprise environment where there aren't as many prospects, you can't be as wasteful. You have to make sure that you win a higher fraction of your deals. So that says, look how we have to reevaluate everything about what we're doing, starting with how do we initially engage with people and prospects, all the way up to how we work the deals and close it.
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