Jed Mahrle explains why relevant emails beat personalized ones in B2B outreach. Target different levels for different goals: junior staff for information, middle management for insight, executives for influence. Going straight to the top when you need basic info kills your chances.
If you need more revenue, you need more meetings. If you need more meetings you can't book a meeting if someone never opens the email like in going through all that I just think the connecting of the dots that's how you make it relevant. And then you called out one of my, one of my favorite topics. I knew we were going to vibe on this. I talked about the three eyes of targeting, right? You target low for info, middle for insight, high for influence. And so often people are targeting high for, for insight, right? They're trying to find out what's happening. If you're reaching out to me you better already know what's happening in my business and you find that out by targeting low. There's still a ton of people out there just like go after the decision maker. Go after the decision maker. Get you know, get the, get the CTO on the phone. You're like what the no.
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