Kevin "KD" DorseyFounder of Sales Leadership Accelerator - The #1 Sales Leadership Coaching Program to Transform your Org and your Life

PLG Strategies to Grow Users from the Bottom Up with Yaakov Carno

Name: PLG Strategies to Grow Users from the Bottom Up with Yaakov Carno
Uploaded: 2023-02-14T04:10:07+00:00
Duration: 52 s
Channel: Kevin "KD" Dorsey
Description: This is an excerpt from a YouTube talk (Kevin "KD" Dorsey featuring Yaakov Carno) about product-led growth (PLG) and onboarding. The speaker describes a…

14 Feb 2023 · 1 min

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This is an excerpt from a YouTube talk (Kevin "KD" Dorsey featuring Yaakov Carno) about product-led growth (PLG) and onboarding. The speaker describes a "zero to value" process: systematizing how users move from first steps to actually experiencing product value by understanding users' problems and structuring onboarding around realistic workflows rather than feature walkthroughs (e.g., ineffective product tours). The emphasis is on helping users solve a problem and experience value quickly, not on showcasing product features for their own sake.

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This is a process that I go through with companies. I call it zero to value. And it's really trying to systemize how we see getting the user from their first steps in the product to experiencing the value that they're looking for. So this means, as I said before, really understanding what are they trying to solve, and packaging our product in a way that's based around actual workflows that go through the a realistic process of how they would do things, rather than showcasing our product. So again, the shift is focusing on them experiencing the value, them solving a problem, rather than us getting the light to finally show off our product. A lot of people get this wrong in product tours, for example, where they have this huge feature walkthrough, but they didn't come out of the product having done anything. And so they're back to square one.