Push to Become a Subject Matter Expert Instead of an Influencer with Morgan Ingram
3 Nov 2022 · 0 min
0:20
Short excerpt from a YouTube video ("Push to Become a Subject Matter Expert Instead of an Influencer with Morgan Ingram") in which the speaker explains a curation tactic: after listening to a podcast, write down three takeaways and tag the guest and their company when sharing. The goal is to surface insights to target audiences (e.g., CIOs), increase visibility, and build reputation as a subject-matter expert rather than merely an influencer.
