Recap and Coach: Make Buying Easier for Your Contact with Kevin "KD" Dorsey

Everyone talks about coaching, like, their contact, but we don't actually coach them. Do they know what they're going to say? Do they know what they shouldn't say? This is important, right? This is working with your contact. Like, okay, we're going to talk to Jim. Here's what happens with a lot of the gyms of the world. We got to avoid saying things like, yeah, it's an email automatizer. Avoid that because they always freak out when they hear the word automation. Or we really need to make sure that we don't say xyz. Think about what y' all are watching right now. You're getting coached on how to sell. You have a manager who helps you sell. You have a playbook who helps you sell. But dear old little me buying your software, nothing, right? Ask me to say it back. Role play it with them. This is also, again, it's a gauge of true interest, of like, okay, let's do this real quick. So if Jim says, oh, that's way too expensive. Like, what do we say? Right? If Jim says xyz, like, how should we handle that?