Rediscovering the Lost Art of Cold Calling with Kevin Hopp
24 Feb 2023 · 1 min

0:31
Short coaching monologue (spoken) in which the coach recounts a cold-calling example: a sales rep pushed for a meeting/close without making the meeting logically satisfy a prospect’s stated need, leading the prospect to laugh, decline, and hang up. The speaker emphasizes that meeting requests must connect to something the prospect said and must 'make sense.'










