Short excerpt from a YouTube video (Kevin "KD" Dorsey) offering sales advice: avoid unsolicited help and center all sales copy/messages/emails/demos/discovery questions on the buyer. Use the metaphor of the buyer as the 'knight' and the seller as 'Merlin'—the seller's role is to equip the buyer with the tools (the 'magic sword') to solve their problems, not to be the hero.
People don't want unsolicited help. We're not interested in that. It's a turn off for us. So you look at your sales copy, you look at your messages, your emails, your demo, your disco questions. Who is it about? Who is the center of the sentence? Is it your buyer or is it you? Because the buyer is supposed to be the knight in shining armor and you're supposed to be Merlin. The whole point of what you're doing is to give the magic sword that's going to help that knight slay the evil dragon. Your job is not to be the hero.
#shorts THE POWER OF RECOGNITION: How Do You Empower People with Zoe Hartsfield
