A short YouTube clip (a #shorts) featuring Morgan Ingram giving practical advice on video-based prospecting: keep outreach videos very brief (ideally 45–60 seconds, under 90 seconds) because the goal is to spark interest to take a call. The speaker frames prospecting videos as a "movie trailer" whose job is to secure a sales call (the "movie").
What happens, though, with most reps and most leaders like, hey, let's go do video prospecting. And the videos end up being three, four or five minutes long. And I don't know you. I'm not going to watch your video for three, four or five minutes. That's not happening. With the video prospecting piece, 45 to 60 seconds, less than 90 seconds to start out because my goal is to get you interested to take a call with me. So your video prospecting is the movie trailer and your sales call essentially is the movie.
#shorts THE POWER OF RECOGNITION: How Do You Empower People with Zoe Hartsfield
