Stephanie Valenti explains why slowing down your sales outreach actually converts more leads. She uses physical mailers as a pattern interrupt, waits a week, then calls about the card itself. Sendoso and similar gift platforms boost response rates and meeting bookings.
We had followed Sandler methodology. So then you use that mailer as your pattern interrupt. Did you get the card I sent you when the receptionist would stop you? Are they expecting your call? Yes, they are. You're not lying. You said you were going to be reaching out and they received your card. Right. So we would plan those and then reach out a week later from the card sent to make sure they received it, opened it, etc. But so it kind of goes into personalization, but it also goes into how are you getting creative and trying something new and giving them a reason why you are calling outside of what you're selling. And that's like, I sent you something. Right. Can you respond? We do that a little bit with Sendoso now. Right. We're offering gifts, the things I've been offered for a meeting.
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