A live episode of the Better Sell Better podcast hosted by Kevin Dorsey featuring guest Todd Caponi. The conversation focuses on selling during economic downturns, providing certainty to buyers, sales leadership, and Caponi’s book The Transparency Sale (and his forthcoming Transparent Sales Leader).
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Foreign. Welcome to the live Better Sell Better podcast with your host, Kevin Dorsey of Inside Sales Excellence, the number one Patreon group and YouTube channel for tech sellers and tech sales leaders, where we dive in deep for tactical advice on how to book more meetings, close more deals faster, and lead sales teams to success. But we don't stop there. We also focus on the person in salesperson. We talk about mindset goals, time management, and so much more. So thank you for listening and if you're interested, head on over to patreon.com InsideSalesExCexcellence now with that, grab a notepad, get ready, and let's dive into the good stuff. What up, everybody? Welcome to another episode of the live Better Sell Better podcast. This is your host, Kevin Dorsey, AKA kd. And we're gonna go back to the future today. We're going back to the future because a phrase that's been said a lot recently over the past couple years is during these unprecedented times, unprecedented. And we lean into that like this has never happened before. When in reality, society and our cultures go through very similar cycles over and over again. And when we say unprecedented, what we actually tend to do there is not look back to see what, when has this happened before and how did people get through it. And that is why I'm so pumped to have Todd Capone on the show today. Now, if you don't know Todd, you gotta go to LinkedIn right now, follow him, go to Amazon, buy his book, the Transparency Sale, and be on the lookout for his next book, Transparent Sales Leader. But Todd has been in the game, but more recently has been.