Kevin "KD" DorseyFounder of Sales Leadership Accelerator - The #1 Sales Leadership Coaching Program to Transform your Org and your Life

The Human Brain and the Sales Process with Alex Schlinsky

Name: The Human Brain and the Sales Process with Alex Schlinsky
Uploaded: 2022-11-03T05:09:34+00:00
Duration: 46 s
Channel: Kevin "KD" Dorsey
Description: Short excerpt from a YouTube presentation (Kevin “KD” Dorsey upload) titled “The Human Brain and the Sales Process with Alex Schlinsky.” The speaker…

3 Nov 2022 · 1 min

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Short excerpt from a YouTube presentation (Kevin “KD” Dorsey upload) titled “The Human Brain and the Sales Process with Alex Schlinsky.” The speaker defines heuristics as mental shortcuts that help people decide efficiently, frames modern decision-making as harder due to constant digital distractions (smartphones, short-form and long-form content), and transitions toward advising how to simplify the sales process by leveraging heuristics and priming.

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The reason why I like focusing on heuristics and priming is because heuristics are a mental shortcut that allow people to solve problems and make decisions efficiently. The human brain has so many things firing at all at once, and especially in the day and age we live right now, where essentially you have an entire computer in your pocket and you're in the information age, where you can find anything at any time to be distracted for any amount of time, whether it's a YouTube short video that's 25 seconds long or a two and a half hour lecture from a Harvard professor, you can literally find anything to disrupt your day at any point. And so making decisions has become significantly more challenging in our day and age, which is already a proven challenge for human beings because of the availability of so many options. Right? So what you want to do to simplify your sales process is a few things.