Belal Batrawy walks through a cold-call opener that leads with a data point, not a pitch. Health benefits are rising 9-15% yearly in California. He asks the prospect a question first, holds back who he is, and lets curiosity do the work.
We follow four steps. You do permission problem. Provoke promise. Four steps. So permission based opener. Hey Katie. You're not expecting my call? Do you have a moment? I promise to be brief. Great. I know that the number two cost after payroll for most fast growing startups like yours is health benefits which have been increasing 9 to 15% year over year in the state of California. How are you handling your second largest cost rising 9 to 15% year over year? What did I just do right? I didn't say anything about my company, I didn't say anything about my offer. I didn't say anything even about myself. I just asked Katie a really well thought question that was framed in an intelligent, insightful way.
#shorts THE POWER OF RECOGNITION: How Do You Empower People with Zoe Hartsfield
