Short excerpt from a YouTube sales-talk/interview (Kevin "KD" Dorsey) discussing cold-calling strategy. The speaker emphasizes the importance of opener choice, tonality, and enthusiasm, and shares a common Aurum opener: "hey, kd calling with Aurum here. Are they keeping you busy today?" The excerpt notes that openers elicit varied responses depending on the prospect's emotions.
It really comes down to, in my opinion, there's different openers. There's different ways people love to approach the cold call. It really comes down to tonality and enthusiasm in many cases. But there's all kinds of openers. You could try what works for you. The one that we use here at Aurum most commonly is, hey, kd calling with Aurum here. Are they keeping you busy today? And everybody responds to that question. They'll respond in a different way depending on their emotions.
#shorts THE POWER OF RECOGNITION: How Do You Empower People with Zoe Hartsfield
