A short excerpt from a Kevin 'KD' Dorsey YouTube video demonstrating a cold-call framework (Permission, Problem, Provoke, Promise) with Belal Batrawy. The clip shows how to surface a prospect's pain, provide a brief taste of a solution, and ask for a 30-minute follow-up while challenging common sales myths (e.g., that you should never be the first to hang up).
You address the problem, okay? They start, they embrace it and they tell you, yes, I'm having that problem. Yes, I'm trying to work with my broker on that. We have not been able to solve that problem. And then they're going to start asking you out of just curiosity, well, how do you address it? You still haven't told me what you guys do. What's different about what you do? You're going to give them just a taste and nothing more. China is the largest PEO in the country. It's an alternative approach to the broker model. One that's not right for everyone. It sounds like you may have some interest in this. I promised that I would be brief. Remember the four steps? Permission, problem, provoke, promise. I promised I'd be brief. Would it make sense to schedule a call in the next day or 2 for 30 minutes to go over this properly? I'm going to lean back. The biggest lie sellers have been told is don't be the first to hang up. That is bullshit. Whoever tells you that has no idea how to sell.
#shorts THE POWER OF RECOGNITION: How Do You Empower People with Zoe Hartsfield
