The Upfront Contract Gives the Prospect an Out to Say No with Charles Muhlbauer
24 Jan 2023 · 1 min

0:32
Short excerpt from a YouTube video (Kevin "KD" Dorsey upload) in which SPEAKER A (likely Charles Muhlbauer) coaches AEs on using an upfront contract during sales calls. The speaker recounts a recorded call where a prospect appreciated being given permission to say no, framing the call and making the approach feel powerful.










