Kevin "KD" DorseyFounder of Sales Leadership Accelerator - The #1 Sales Leadership Coaching Program to Transform your Org and your Life

Turn Cold Prospecting Warm Through Social Selling with Brandon Lee

Name: Turn Cold Prospecting Warm Through Social Selling with Brandon Lee
Uploaded: 2023-04-28T21:15:43+00:00
Duration: 50 s
Channel: Kevin "KD" Dorsey
Description: A short instructional clip in which Brandon Lee (speaker) explains a LinkedIn social-selling tactic: comment on posts (especially posts others have…

28 Apr 2023 · 1 min

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A short instructional clip in which Brandon Lee (speaker) explains a LinkedIn social-selling tactic: comment on posts (especially posts others have commented on) so LinkedIn surfaces your photo, name, and headline to others; engage via comments and follows first rather than sending immediate connection requests to turn cold prospects into familiar/warm contacts. He illustrates how back-and-forth commenting (e.g., with Katie) helps develop a network.

Chapters

I'm now going to comment on the post that KD commented on. And you're going to get a notification from LinkedIn that says, KD, Brandon Lee, they're going to show you my picture, my name and my headline. Also commented on this post, right? LinkedIn does that because they want you coming back into LinkedIn and doing stuff, spend more time in LinkedIn. So when we actively go and comment, notice real quick, too. I haven't said connect with them yet, don't send connection requests yet. We go in and do engage and comment and have them see us. So we move from being cold and unknown to being recognized, familiar, maybe even warm because of the type of comments that you're making. Now, the best thing that happens is I come in and follow Katie's comment and I comment and then Katie comes back and comments again and I start developing that network with him. There's.