Turn Cold Prospecting Warm Through Social Selling with Brandon Lee

I don't care if you're 3 months, 6 month SDR or BDR or your 40 year AE. We all have experience and when we authentically share those experiences, Hey I read this and this is what I learned. This is what I thought. What do you guys think we're opening up those digital conversations now? Why is it so important that we share posts like that? Well to earn the right to a meeting our buyers, our prospects need to be able to read and see who we are, what we think and the value we offer before they'll agree to a meeting with us. Because we're out of that stage where people will accept the meeting to learn about you. They don't have time for it and there's so much competition they don't have to take their time to give you their valuable time for you to be able to prove that you have value. You have to prove it before they're willing to accept the meeting.