Unlock the Power of Hospitality in Business: How to Craft an Amazing Customer Experience with Sam

So he calls this the excellence reflex. And it's sort of five like emotional skills, five core emotional skills in his opinion. These are things that can't really be taught. And I would largely agree with that. So the first is optimistic warmth. The second is intelligence. But the way that he defines intelligence I would more closely relate to like natural curiosity. The third one is empathy. The fourth one is self awareness and integrity. And then the fifth one, which is sort of the title of the book, is the way that he defines work ethic, which is people who care enough to take great care and pride in setting the table beautifully each time. And I think that that's a pretty good place to start if you're going to hire some sales reps in terms of like, the things that you're not going to be teaching them, the things that you want them to have when they when they get in seat.