Morgan Ingram talks with Kevin Dorsey about what salespeople can learn from hip-hop artists like Travis Scott, DaBaby, and Drake. The core lesson: build your reputation through consistent branding and memorable experiences, because that's what actually drives buyer decisions.
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Welcome to the live Better Sell Better podcast with your host, Kevin Dorsey of Inside Sales Excellence, the number one Patreon group and YouTube channel for tech sellers and tech sales leaders, where we dive in deep for tactical advice on how to book more meetings, close more deals faster, and lead sales teams to success. But we don't stop there. We also focus on the person in salesperson. We talk about mindset goals, time management, and so much more. So thank you for listening and if you're interested, head on over to patreon.com InsideSalesExCexcellence now with that, grab a notepad, get ready, and let's dive into the good stuff. What could sales learn from hip hop?
Well, it's actually two things. One is creating experiences. So what I mean by that is if you know me, you already know this, but I'm a huge Travis Scott fan. I've been to four concerts of his. At this point, it's because of how he creates an experience. He's definitely not the best lyricist out there. He's not the best lyricist, right. He's not the best rapper, but he creates the best experience and he consistently does that over time. And if you think about Katie as a buyer, you're gonna go with the seller that gives you the best experience. That makes it easy for you to be like, oh, yeah, I wanna get this. Not the person who overcomplicates it, doesn't know what they're doing, fumbling over the next steps, you're like, okay, you don't know what you're going on here. So I don't wanna buy your product or invest into you. So I think we could learn on experiences. And Travis Scott, I'll lean on him the most because I think he does it easily the best out of everyone else. And I've been to a lot of contests and a lot of music festivals. Like any rapper you probably don't hear, I've probably seen it before. And the thing is, like, he just does that the best. And we have to think about having an experience in our sales cycle when delivering content. Which goes to my second point is branding. Rappers do an amazing job of branding. It's why if you look at the top 10 songs right now, I don't even actually know what they even are. But I guarantee you probably like 8 out of 10 of them are rap songs. And it's due to the branding that they have is artists. Someone who does an amazing job of branding is Dababy. Whether you like his music or not, he does an amazing job of branding, establishing his music videos and putting himself out there so it's easier for him to sell his tours, his concerts, and even merchandise that he wants to do. I'm not saying everyone needs to go create a YouTube channel and a podcast. I am saying that branding is important, from your internal brand to your extern brand. And the best way to think about that is building your reputation. Because ultimately, at the end of day, we all have reputation, whether we like it or not. So I'd rather bolster it than keep it as it is. And so from a rapping standpoint, you think of the people who do really well, right? I would probably say number one overall, though, is Drake. Right? Drake has his own airlines, right? But he was a rapper. He's got his own airline, right. He's got a. He's got his own shoe deal, right? So branding is in obo, right? So his branding is so important. And I think a lot of sales reps can learn from that because we're getting into ecosystem where someone can recognize your brand is easier for you to move forward. But again, branding doesn't have to be content. It's just, do you have a good reputation in the space.
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