Morgan Ingram explains when to use a LinkedIn hover video instead of a face-forward one. He uses the hover video when the prospect's profile has relevant information to highlight, centering their details rather than his face. He skips it if their profile is thin.
I've seen more success with the LinkedIn hover than I do with the face video and I think everyone across the board might be different on that. But I personally love the LinkedIn Hover and it's one of my favorite things to do if I could find relevant information. I'm not going to hover over their profile. They have nothing. I only do it when there's relevant info, which is the reason why it does so well because again, that's it's about them. That's the reason that I started doing it a lot and I love it because it has you in the corner and, and you're not that high a priority and it has them in the forefront where they can see their profile and I could drill into whatever they have there. The obstacle though is when they have nothing. That's when I don't use it because it's really not to me, I don't think it's as relevant.
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