Kevin JurovichCo-founder and CEO, Hubble

Kevin Jurovich, former NFL Player, now Startup Founder on SW Dev mistakes!

7 Nov 2024 · 1 min

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In this monologue, Kevin Jurovich advises startup founders to avoid the common mistake of hiring engineers and starting code before validating their product idea. He likens building a software product to constructing a house, emphasizing that the first step should be hiring a "software architect"—a designer who can sketch every screen and map out the entire app flow within a week. This rapid design phase allows founders to iterate on layout, button placement, and overall user experience, then use the prototype to conduct user interviews and validate assumptions. By doing so, founders can identify essential features, eliminate unnecessary work, and prevent costly development of untested ideas.

Chapters

You have an idea, everybody rushes into hiring an engineer or like literally starting to code their app. This is what everybody does. This is the wrong way to go because you're going to spend tons of money and time building something and you haven't even validated it. So the number one piece of advice that I give first-time founders, second-time founders, any founder, all you got to do, it's like building a house. The first thing you got to do is you got to hire an architect. An architect in software is a designer. Yeah. You're gonna sketch every single screen out. You're gonna work with that person. In one week, you'll have a flow of the entire app in your mind. You'll make a bunch of changes, and then you can go take that and go talk to potential users. You can have a checklist of questions to ask, and you can ask 'em, right? And I think the things that you'll realize is there's a lot of changing and switching and realizing what's important and what's not, and where to put certain buttons, and what makes sense and what's clear and what isn't. And all of that stuff is done in a matter of days.