Kim BrattainFounder/ CEO, Kim Brattain Media · Award-winning Corporate and Documentary Film Producer

60 Seconds - VIA Health Partners | ReBrand Commercial Video

17 Apr 2023 · 1 min

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1:01

The 60‑second commercial narrates the story of the region’s first hospice and palliative‑care provider, emphasizing its volunteer‑founded, nonprofit origins and its long‑standing commitment to delivering compassionate end‑of‑life care regardless of a family’s ability to pay. It highlights more than four decades of experience, positions the organization—formerly known as Hospice and Palliative Care Charlotte Region—as a trusted leader, and announces its new name, Via Health Partners, urging viewers to choose Via for their hospice needs.

Chapters

The very first hospice and palliative care provider in our area was founded by volunteers who saw people at the end of life as mothers and fathers and loved ones, who saw them as people, not just patients. The very first hospice provider in our area was started by volunteers who wanted to improve the quality of life for families and their loved ones. This local hospice is not-for-profit, dedicated to providing exceptional end-of-life care for everyone, regardless of ability to pay. For more than 4 decades, it's all we do— focus on you. Our experience with end-of-life process ensures exceptional care and support for patients and families every step of the way. That leader in patient and family care is Hospice and Palliative Care Charlotte Region. The name is now Via Health Partners. Via. Not all hospices are the same. You have a choice. Choose Via.