Added We Are - VIA Health Partners | ReBrand Commercial Video
The video is a re‑branding commercial for the hospice and palliative‑care organization formerly known as Hospice and Palliative Care Charlotte Region. It opens with a narrator (Speaker A) describing the organization’s origins: a volunteer‑founded, not‑for‑profit provider that treats patients at the end of life as loved ones, not just patients, and has served the community for over four decades, offering care to everyone regardless of ability to pay. The narration emphasizes the organization’s long‑standing focus on quality end‑of‑life care for patients and families. The commercial then announces the new name, Via Health Partners, and includes a brief chant (“We are Via. Via.”) by a second voice (Speaker B) and a repeated call‑and‑response (“Via. We are Via… Choose Via”) that positions the rebranded entity as a distinct, choice‑driven hospice provider. The overall purpose is to inform the community of the name change, reinforce the organization’s mission and values, and encourage viewers to select Via for hospice and palliative care.
