Kim BrattainFounder/ CEO, Kim Brattain Media · Award-winning Corporate and Documentary Film Producer

Charlotte Short - VIA Health Partners | ReBrand Commercial Video

17 Apr 2023 · 1 min

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The video is a brief promotional spot featuring a single speaker who introduces a local, not‑for‑profit hospice and palliative‑care organization. The speaker emphasizes that the provider was founded by community members, has delivered dignified end‑of‑life care for over four decades, and serves all patients regardless of ability to pay. The organization, previously known as Hospice and Palliative Care Charlotte Region, announces its new name—Via Health Partners (Via)—and urges viewers to choose Via, highlighting that not all hospices are the same.

There's one local hospice and palliative care provider that's not-for-profit, founded by people who live right here, dedicated to providing exceptional end-of-life care to everyone, regardless of the ability to pay. For more than 4 decades, we've improved the quality and dignity of life for both patients and their families. You know us as Hospice and Palliative Care Charlotte Region. Our name is now Via Health Partners. Via. Not all hospices are the same. You have a choice. Choose Via.