Kim BrattainFounder/ CEO, Kim Brattain Media · Award-winning Corporate and Documentary Film Producer

Crossway | Brand Video

2 May 2026 · 3 min

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2:37

The brand video for Crossway, founded in October 2004, presents the organization’s mission of providing tangible hope to children with developmental and neurological challenges. It highlights a multidisciplinary approach that combines occupational, physical, and speech therapy to serve both early‑intervention and school‑age populations, addressing issues such as ADHD, self‑regulation, sensory processing, handwriting, acquired or traumatic brain injury, and moderate to severe autism. The video showcases the Crossway summer camp, featuring the new Universal Exercise Unit, which brings together children from across the region for shared therapeutic activities and social interaction. Testimonials emphasize how having therapy, education, and support services under one roof simplifies families’ lives, fosters social inclusion for children who might otherwise feel isolated, and yields observable week‑to‑week progress. Parents express gratitude for the program’s impact, noting that children become more independent and even outgrow the need for certain assistive tools.

Chapters

There is always hope, and, you know, I actually think that's what our mission is, is hope. I think we are the tangible hope. I opened Crossway in October of 2004.
We use occupational therapy, physical therapy, and speech therapy all together to really give the child what they need.
We see early intervention. We also see school age, which can be anywhere from ADHD, with self-regulation, sensory processing, handwriting. And then we also see children that have a bit more involvement, whether it's acquired brain injury, traumatic brain injury, moderate to severe autism.
Camp is really awesome because we have kids from all over, all over North Carolina and even South Carolina and other places in the country that can come together on kind of common ground and work on the same things together. The Universal Exercise Unit is a new piece of equipment that we just got a few months ago, and we're really excited about it.
I think Crossway is very good in that we are a multidisciplinary practice, and we do have even the educational piece here. And by having all of that in one place, it just makes things a lot easier on families.
We really wanted to do this for the social aspect because our daughter goes to school where she's the only one like her, and so we really wanted the benefits of her seeing other kids with disabilities and interacting with them, and so she wasn't the only one like her. I think it's been a great experience for us.
From week to week at the beginning of the camp towards the end of the camp, you can definitely notice the difference in their capabilities. I mean, it's so satisfying just seeing the things they couldn't do at the beginning and seeing how much they progress now.
I'm just really grateful that we were able to find Crossway because I want to give her the best chance at living a happy life.
She's doing such a great job that the assistive adaptive tools that her school gave her. She doesn't want them. She doesn't need them. It's been wonderful.