The video "Goodwill Who We Are" presents Goodwill’s mission of "changing lives through the power of work" and illustrates how the organization delivers that mission through a blend of training programs, social‑enterprise retail operations, and community‑focused services. Multiple voices—staff, instructors, program participants, and employer partners—share personal testimonies about renewed spirit, pride, and motivation gained from Goodwill’s support. The organization offers industry‑specific training (construction, banking, customer service, hospitality, tourism) and paid training through its recycling and staffing businesses. Goodwill’s retail model converts donated goods into revenue that funds 80% of its operations, generating $32 million in revenue and $11 million in net income, with 90 cents of every dollar returned to the community. The opening of a new Ballantyne store created over 20 jobs, exemplifying the social‑enterprise impact. Employers praise Goodwill candidates for their positive energy and work ethic. Overall, the video underscores Goodwill’s integrated model that connects donors, shoppers, job seekers, and employers to create jobs, provide training, and reinvest profits back into the community.
Chapters
Goodwill, changing lives through the power of work.
It just renewed my spirit.
That hard work makes you feel a sense of pride.
You got to keep strong and keep yourself motivated and going. Goodwill was one of the places that gave me that drive, gave me that hunger to go out and be successful.
One of the unique things that Goodwill does that Doesn't happen in every organization that people go to is they feel welcome and cared about.
Instructors like Thomas Elijah serving people like Rick Jones with job skills and life lessons.
He was a man that patted me on the back and said, you can do it.
There's tons of Ricks out there that don't know who they are. We provide that atmosphere where if you're willing, we're willing.
Goodwill helps remove barriers to employment by providing a variety of training programs in specific industries. Like construction, banking, and customer service, hospitality, and tourism. Several of Goodwill's business ventures also train workers.
Just like Good Work Staffing Services, our recycling business is a training program. So everybody that works in those areas are folks that are coming to us for services. And because it is training and there's revenue attached to it, it's paid training. So they actually are earning some income while they're, they're learning how to do that type of business.
Constantly striving for excellence, Goodwill instills those qualities in graduates.
I attended a class last year and they were able to connect me with a job in Charlotte. I started at the front desk there and then got promoted to the maintenance.
I have been very impressed with all the candidates that Goodwill has sent to me because it seems like they bring a special kind of positive energy and a real willingness to work.
The simplicity and genius of the Goodwill model is how it connects the basic needs of donors, shoppers, job seekers, and employers. This proven model provides opportunities for people to donate unwanted items and creates a marketplace for the items to be sold and converted into a currency that provides the resources to train and put people to work.
Stores like the newest retail location in Ballantyne is a popular, fun place to shop, a convenient place to donate, and it creates jobs for the community.
Over 20 new jobs were created when the store opened in 2012. It's a great social enterprise that keeps giving back to the community.
Retail funds 80% of Goodwill. We generated $32 million last year in revenue. We generated about $11 million in net income.
It funds an organization that gives back.
90 cents of every dollar spent at Goodwill goes to the community.
That is the essence of Goodwill.
Just about everyone knows that Goodwill is a place where you take your stuff, And also the place where you can buy other people's stuff. But not nearly as many people know and understand the depth and the professionalism and the scope of services that Goodwill provides and the impact that those services make in the lives of people, our neighbors.
It gave me a reason to get up every day and believe that things would get better.
Goodwill, changing lives through the power of work.
