I-77 Mobility Partners Award-Winning #brandvideo

The video promotes I-77 Express, a 26‑mile public‑private partnership between I‑77 Mobility Partners and the North Carolina Department of Transportation. Backed by over $500 million in private financing, the corridor was completed 20 years ahead of schedule. The narration emphasizes 24/7 operations that enhance safety, reliability, and efficiency, highlighting more than 40 convenient entry and exit points that cut commute times and reduce stop‑and‑go congestion. It showcases the dedicated employees and small‑business vendors who conduct continuous monitoring, safety inspections, free roadside assistance, litter removal, and corridor maintenance. Advanced technologies, such as AI‑enabled cameras that detect hazards, are presented as part of the system’s proactive safety strategy. The brand message culminates with the tagline “People moving people,” underscoring the human impact of the express lanes.










