Kim BrattainFounder/ CEO, Kim Brattain Media · Award-winning Corporate and Documentary Film Producer

Lincoln County Short - VIA Health Partners | ReBrand Commercial Video

17 Apr 2023 · 1 min

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The commercial promotes Via Health Partners, a not‑for‑profit hospice and palliative‑care provider serving the Charlotte region for over four decades. Founded by local residents, the organization emphasizes its commitment to delivering high‑quality end‑of‑life care to all patients regardless of ability to pay. The ad announces the rebranding from "Hospice and Palliative Care Charlotte Region" to "Via Health Partners" and urges viewers to choose Via, highlighting that not all hospices are the same and that patients have a choice in their care provider.

There's one local hospice and palliative care provider that's not-for-profit, founded by people who live right here, dedicated to providing exceptional end-of-life care to everyone, regardless of the ability to pay. For more than 4 decades, we've improved the quality and dignity of life for both patients and their families. You know us as Hospice and Palliative Care Charlotte Region. Our name is now Via Health Partners. Via. Not all hospices are the same. You have a choice. Choose Via.