National Association of Women Business Owners - Nikki Laub | Client Explainer Video
In this client‑explainer monologue, Nikki Laub, owner of Premier Concrete Supply, describes her company as a hands‑on distributor‑supplier that partners fully on construction projects rather than merely delivering materials. She recounts a decade of experience at Home Depot, rising from shelf‑stocking to management, which taught her sales, operations, logistics, and leadership skills. Nicknamed “the General,” she likens her command style to managing a household of four sons, whom she calls her “board of directors” for their grounding influence. Laub emphasizes the critical support she receives from the National Association of Women Business Owners (NAVA), praising its community of wine‑drinking, laughing, and crying members who push each other toward their best selves. She urges others to join NAVA, stressing the importance of fearlessness, full commitment, and partnership in entrepreneurship.
