Kim BrattainFounder/ CEO, Kim Brattain Media · Award-winning Corporate and Documentary Film Producer

Rock Hill Short - VIA Health Partners | ReBrand Commercial Video

17 Apr 2023 · 1 min

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0:30

The video is a concise promotional spot for a nonprofit hospice and palliative care organization that has served the Charlotte region for over 40 years. It emphasizes that the provider, originally known as Hospice and Palliative Care Charlotte Region, is locally founded, not‑for‑profit, and committed to delivering high‑quality end‑of‑life care to all patients regardless of ability to pay. The organization announces its new name, Via Health Partners (Via), and urges viewers to choose Via, highlighting that not all hospices are the same and that this provider offers a distinctive, compassionate option.

There's one local hospice and palliative care provider that's not-for-profit, founded by people who live right here, dedicated to providing exceptional end-of-life care to everyone, regardless of the ability to pay. For more than 4 decades, we've improved the quality and dignity of life for both patients and their families. You know us as Hospice and Palliative Care Charlotte Region. Our name is now Via Health Partners. Via. Not all hospices are the same. You have a choice. Choose Via.