Kim BrattainFounder/ CEO, Kim Brattain Media · Award-winning Corporate and Documentary Film Producer

Scariest Thing - Commercial Production

18 Nov 2018 · 1 min

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A brief radio/TV style commercial aimed at retirees or those nearing retirement. It highlights the anxiety retirees feel about unpredictable market drops and the possibility of outliving their savings. The ad positions Jim Heffner, an independent certified financial planner, as the solution: a trustworthy advisor who is not tied to Wall Street firms, listens to clients, and creates personalized plans to protect assets from market chaos, offering peace of mind. The message ends with a concise call‑to‑action emphasizing that with Heffner, listeners will simply "know" they are secure.

If you're in retirement or close to it, the scariest thing is not knowing when the next big market drop will come or if you have the money you need. Put yourself at ease. Talk with Jim Heffner. Jim's an independent certified financial planner who works for you. He's committed to your interests, not those catering to big Wall Street firms. He listens, then carefully crafts a plan protecting you from Wall Street's chaos, giving you peace of mind. Jim Heffner. You'll just know.