The Selwyn Society Passing the Baton | Unique Brand Recognition
The video records a virtual Selwyn Society gathering held via Zoom, replicating the traditional September ceremony where members celebrate the prior year’s Country Day Fund success at the Duke Mansion and pass leadership to new chairs. Speakers acknowledge the pandemic’s constraints, noting that campaign chairs Parker and Esther exceeded their $2.2 million fundraising goal despite COVID‑19 challenges, building on the previous year’s successful Shuford‑led campaign. They highlight that over 85 % of the campaign’s contributions come from society members, emphasizing the group’s critical role. The baton is formally handed to the Farnham family, with optimism about returning to an in‑person celebration at the Duke Mansion next year and continued support for Charlotte Country Day. The tone is celebratory, grateful, and forward‑looking.
