Kim BrattainFounder/ CEO, Kim Brattain Media · Award-winning Corporate and Documentary Film Producer

UNC Belk College of Business | The Difference is Charlotte

28 Jan 2026 · 2 min

Watch on YouTube

2:05

The video promotes UNC Belk College of Business as a strategic engine of Charlotte’s rapid economic growth. It highlights Charlotte’s status as one of the nation’s fastest‑growing cities, with over 150 new residents daily, and positions the college as the city’s only top‑tier research business school. The narrative emphasizes the college’s applied research across six pillars—Banking & Finance, Real Estate & Housing, Business Risk & Opportunity, Talent Development, Entrepreneurship, and Technology & AI—showcasing how faculty research directly informs industry decisions, public policy, and market outcomes. The college’s location is framed as an advantage, with the city itself serving as a classroom and its industry partners driving real‑world learning. Graduates are portrayed as gaining a unique competitive edge. The video concludes by noting that among North Carolina’s top‑75 public research universities, only Belk College powers the fastest‑growing city, underscoring the tagline “The difference is Charlotte.”

Chapters

Charlotte is one of America's fastest-growing cities. More than 150 new residents arrive every day. From the start, the Belk College of Business has been part of Charlotte's economic engine. Our location isn't just an address, it's an advantage. We are the city's only top-tier research business school with the scale and commitment to shape finance, energy, real estate, and innovation. Our work connects directly to the people and industries growing one of the nation's most dynamic economies. Our faculty deliver nationally recognized research with real-world impact. Banking and Finance: pioneering practical research that guides financial services and investment decisions. Real Estate and Housing: helping companies tackle the region's urgent need for affordable housing. Business Risk and Opportunity: guiding organizations through changing economic environments, supply chain disruptions, and insurance challenges. Talent Development: creating science-based strategies to recruit, train, and keep top performers. Entrepreneurship: equipping innovators to launch and grow ventures in a competitive market. Technology and AI: showing businesses how to use AI, business intelligence, and other emerging tools to compete and win. Belk College research leads in the academic setting and beyond. It informs strategy in the boardrooms. It influences public policy. It produces measurable results in the marketplace. In Charlotte, our classroom is the city. Our partners are the industries driving its growth. And our graduates leave with a competitive edge you can't find anywhere else. Of the 3 top 75 public research universities in North Carolina, only one powers its fastest-growing city. The difference is Charlotte. Charlotte University.