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In this brand video segment, a speaker from Boomerang Design explains how the firm has incorporated virtual reality (VR) into its architectural workflow to enhance communication and client understanding. VR is used to visualize the movement of natural light, assess sightlines and security considerations, evaluate material and colour selections, and experiment with furniture layouts and landscaping. The speaker frames architecture as both an artistic and scientific discipline, noting that VR helps bridge the creative and technical aspects, positioning the practice at the forefront of innovative design delivery.

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