What is Pre-Production?
In this instructional video, Kim Brattain explains that the success of a video project hinges on thorough pre‑production work. She frames pre‑production as a blueprint that transforms a creative vision into a concrete plan, ensuring projects stay on schedule, within budget, and achieve their intended impact. The presentation walks through a step‑by‑step workflow: (1) defining clear audience‑focused goals, (2) crafting the story through scripting and storyboarding, (3) aligning budget with the right team and talent, (4) planning logistics such as shot lists, locations, permits, and equipment to eliminate surprises, and (5) conducting a final review so every crew member knows their role. Skipping this phase leads to chaos, while a well‑executed pre‑production makes shoot days run smoothly and results in an effective final video. The video concludes with an invitation to start building the plan together.
