017 side roads
29 Mar 2019 · 3 min
2:41
Kim Gaskill describes a cold sunrise drive along unpaved back roads in Arkansas and argues that taking scenic routes instead of the main road is how you differentiate yourself and spark creativity.
Kim Gaskill describes a cold sunrise drive along unpaved back roads in Arkansas and argues that taking scenic routes instead of the main road is how you differentiate yourself and spark creativity.
Good morning from Rogers, Arkansas. It is a beautiful morning. I'm Kim Gaskill, and this is the Daily Spark. It is a beautiful morning. It's only 22 degrees, but it's a beautiful morning. I watched the sunrise this morning, which I haven't done the past few days, and it really does start my day on the right note. I also took a little trip this morning, and it was interesting that the navigation chose a very back rural road for me to travel on. Now, I do this quite often when I travel, take the side roads, the back roads, the long way, just so I can see things off the beaten path. But this morning I was actually going to a destination that I hadn't been to, and I wasn't sure where this navigation was taking me, but it was a beautiful drive. I actually hit a few unpaved roads along the way, which I don't like, but that kind of goes along with the territory if you're going to get back in these backwood areas and these beautiful winding, wooded, creeks-lined roads, you're going to run into that. And it's kind of the same thing with our business. If you stay on that tried and true path, what everybody else is doing, you have expectations of what everybody else is doing. But if you go a little bit outside of the box, a little bit off that beaten path, Sometimes that's all we need to spark that uniqueness, that difference that makes us stand out and be heard and seen by the industry. Are you following that tried and true path in everything you do, or are you taking that side road once in a while the long way, the scenic route, and exploring the uniqueness and the difference that you bring to the table. That's what I got today. I'll see you again tomorrow for another Daily Spark.
