Kim Gaskill explains why Google Analytics matters for business growth. Most people track traffic, but you need to set it up properly to measure conversions. Neil Patel recommends it as a primary tool for 2019.
It's a new day full of new adventures. I'm Kim Gaskill and this is the Daily Spark. That's right, new adventures today. What is gonna happen today? Are you gonna let things happen? Are you gonna make things happen? You have the choice. I was listening to a few YouTube videos this morning and Neil Patel was on one of them. He was talking about the tools that he uses, the 6 tools he uses, and he talked a lot about Google Analytics. Now Google Analytics is one of those things you can either watch things happen or make things happen in your business depending on how you use Google Analytics. If you're not using it right, and that's what Neil Patel was talking about, you might as well not use it at all because your whole goal is to get conversions and sales. You don't wanna just know about your traffic. You wanna know about your traffic that converts. So make sure your Google Analytics is set up properly and you're monitoring what you need to in that tool. That should be your number one tool for 2019 to monitor the traffic and conversions that are coming through your site. And then use that data to make decisions that are beneficial for your business and for your growth. Catch you again tomorrow for another Daily Spark.
