This content was created by Kim Gaskill. This content was uploaded by Kim Gaskill. This is a YouTube video titled "DS130 Biz Cards vs Bots" (a Daily Spark episode) published April 30, 2019. It is a short monologue by Kim Gaskill offering social media marketing advice for events — recommending use of event hashtags and advocating replacing traditional business cards with scannable codes that link to Messenger bots to immediately add attendees to marketing funnels. She mentions Social Media Marketing Week in San Diego (which she is not attending) and that she is in New Jersey, and invites viewers to contact her for help implementing these bots.
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It's a new day. I'm Kim Gaskill and this is the Daily Spark. It's Wednesday, the official start of Social Media Marketing Week out there in San Diego, which I am not attending. I'm in New Jersey right now. But a lot of my friends are out there. I talked to you yesterday about using the hashtags to connect with people at events. If you're at that event, post all of your stuff with the hashtag for the event so everybody can go to that hashtag and see what's going on. If you miss something, if you miss connecting with somebody and you go in and watch that hashtag and follow that, you'll see what they're posting and you connect with them right there. But today I wanna talk to you about business cards. Are you using a business card to give to people when you go to an event, or are you using the technology that's available today to instantly get them into your funnel? Don't take the chance that that business card's gonna be thrown away. Connect them with a Messenger bot. Use that scannable code. Use the scannable code in your Instagram. To get them over as soon as they scan that code to a bot that gets them in your funnel, that starts conversation with them, that allows you to connect immediately with them. And now you have them on a list of people from that event or a list of people in a certain area of expertise or on a list of customers. That you could give value to in a certain way. It's so powerful, it's so easy. If you don't know how to connect a Messenger bot or you want to talk to me about that, please connect with me. That's one of the things that I do for people is I help them get those transferable codes, those scannable codes that they have on the website for their Instagram, in Messenger, on a business card, on a flyer, on an advertisement, in a Facebook ad. All those things can instantly get someone into your funnel when they scan that code. And if you do it right, it's a lot of fun having conversations with them through your bot. So let me know if you're doing that, and if you're not, ask me any questions that you want. I can get you hooked up. And join me again tomorrow for another Daily Spark.
