Make more money selling high ticket products (for beginners)

Today's a public service announcement because I have over 12 clients right now and most of them are high ticket. And look, this problem I'm going to describe in this video is absolutely destroying new beginners in who are trying to make money online, okay? Like, absolutely, it's destroying them. Like, this is the number one killer of people trying to make money online. And the cause of this is the proliferation and the, the exponential growth of things like Skool and other community platforms. And people now are entering the market, they're like, I want to make my first $10K a month, okay? And they think like $10K a month is like some magic number. And no, it is a magic number. $10K a month is an amazing number. And they think the path to do this, to make $10K a month, they, they will— with a straight face, they— people sell them this. They say you should start a school community, and how should you monetize? You should sell a low-ticket product at, let's say, they're being told to start something that's like $97 a month. Even worse, something like $47 a month. Even worse, they're told to sell something at like, you know, like $15 a month. Sometimes I see people doing $5 a month products. I'm just like, what are you doing? So look, guys, if you're a beginner in 2024, and you want to legitimately make money for yourself, starting low ticket— just put an L, low ticket— is the number one worst conceivable way to make money physically possible. Like, not only do you have to have a billion clients to make $10K a month with something under $1,000, you also have to— you also have to, like, let's, let's say, like, you don't have a recurring revenue business. And that means when someone pays you like $5, say $5 of your low ticket thing, if you don't retain them, you then have to find a new person. And then if you don't pay that person, you have to find a new person. Like you, so you have to have like infinite people to make money with low ticket. And second of all, you have to actually find new people every month because these low ticket people generally they churn faster cuz low ticket people are usually broke cuz they have less money. So that's why they're buying low ticket product. Okay. At least in my experience and what I know. I've just helped people who do 500K a month build their fucking and scale and build new products. I'm really good at this industry, okay? So look guys, if you're a beginner in 2024, if you're like, there's Skool, there's Wapp, there's Kajabi, there's all of these platforms, I want you to do anything you can to avoid mentally thinking I have to start a low-ticket product. And I just think, what are the reasons people start a low-ticket product. I'm going to come down a bit and talk some logic here. So people start a product, let's say— and by the way, let's get some definitions out of the way. I'm considering low-ticket anything under like $1,000, okay? Anything under $1,000, I'm saying it's low-ticket. What now, what are the reasons people, for beginners, do charge under $1,000? The first reason is, um, mindset. They don't believe that they can charge more than $1,000. The second one, I believe, and this isn't scripted, I'm just making this up from my observations of the market. My second one is, um, what's the word, they have like a S, which is scarcity. They don't believe that they can charge $1,000 because they think money is scarce, and like selling something for $1,000 is scary, it's hard. And the reason it's scarce and the reason their mindset is shit is because of H. They don't believe— or HS— they don't believe they have high-ticket skills. Okay, so because their mindset is trash, because they're new, and because they have a scarce— like, they don't have an abundant mindset, they have a scarce mindset— and because they don't have any high-ticket skills, they're like, oh, okay, so logically I can't charge $1,000. Or they don't even conceive that it's physically possible. So they're like, okay, instead I'm gonna charge— I'm gonna build a school community so sort of school community, and I'm gonna charge— let's say they don't even go for $90, these people, they go for like $25. And like, do you know how many people you need to make $10K a month at $25? Like, let's say you sell that school community, let's say you sell it to 500 people, that's $12K a month. So that's 25 times $500, $12K, right? That's assuming you can retain them 100%. You're not going to retain 500 people at $25 for long. As a beginner, you're going to churn like 50% of people, 70% of people. You're a beginner. And it's like, why would you choose the hardest path in business, which is a low-ticket product? It doesn't make any sense. And then, you know what's even worse? Beginners, they're brainwashed into believing that they can actually do the value ladder. So what's the value ladder? $5 product, and then you sell them something more expensive, so like a $90 product, and then you sell someone more expensive, let's say like a oh, $400 product, and then you saw someone even more expensive, let's say that, that $1,000 product. The issue is, as a beginner, you have no idea how to ascend people up the value ladder, so you're just wasting your time to begin with. And it's like, also, what people don't realize is instead of just trying to sell this fucking $5 product and send them up to here, up to here, which is really hard, by the way, that is not easy done at scale, you could just start here and sell the product here. Like, I'm sorry to tell you, but it's, it's actually easier to find like one person willing to pay you $1K than it is to find like 10 people willing to pay you $100 to make the same amount of money. Because 10 people paying you $100 is also $1K, right? So if you're a beginner, what I need you to not do is start a low-ticket community or sell a low-ticket product What I need you to do to make $10,000 a month— or like, forget $10,000 a month, I hate that number. Like, why $10,000? To make your first $1,000 a month online is you have to learn a high-ticket skill. A high-ticket skill, okay? That could be anything, bro. Like, there's so many things you could learn for that. By the way, $1,000 a month is nothing. And I say $1,000 a month, I don't even think you should sell a high-ticket product once. I think you should always bake in recurring revenue as a beginner just to prove to yourself mentally that, oh wow, I can sell something for $1,000 a month? Like, I find 5 people out of like 7 billion humans to give me $1,000 a month. That's $5,000 a month. There's 5 people on the— it's nothing. So look, what is it you could learn? Uh, copywriting. So you could learn to write copy. You could learn web design. So web design— look, the right hand line is shit, get over it. You could learn web design. You could learn short-form editing. You could learn long-form editing. You could sell a course. Probably not, but you could sell a course. You could sell coaching, you know. You could sell, um, social media content so that you could be a ghostwriter on Twitter. So like you could write people's tweets for $1,000 a month. I have friends who sell— they write people's tweets and they charge like $7,000 a month. It's fucking amazing. Like this is high ticket. And yes, it will take you some time to find someone who is like willing to pay $1,000 a month as a beginner. It's so easy though, and it's all mindset. Like, $1,000 is not a lot of money. I'm promising you, $1,000 is nothing. Like, not saying that in a bad way, but I'm saying that in a— it is— I know I have clients, I have clients who made— last month, a client made $45,000, okay? She made $45,000. Another client of mine, 2 months ago, he made, um, $70,000, okay? And how did these two make that money? With fucking Google Documents. They sent prospects Google Documents who then bought their coaching programs for $1.5K a month. Okay, a month with a Google Document on an email list. So like, it's like you don't even have to have a— get top in a sales call to sell this once you're good enough. So you are like— you're like, let's go back here. You're like, you learn one of these high-ticket skills and then you hop on a call with someone and you sell them for $1,000 a month. Every single skill here— so long form, short form, um, copywriting, website design, all of this stuff— this is so cheap for $1,000 a month. I have friends who do these two, $4,000, $5,000, $6,000 a month. Copywriting— I have a client who sells Telegram access to him for $10,000 a month. Web design, $15,000 for one website. You're only asking for $1,000. Coaching, you're you can easily sell for $1,000 a month, okay? Like graphic design, whatever G was, it's so easy to like sell high-ticket products. And now let's, you're probably saying to me, but Kyri Nahlis, like I have no case studies, I have no testimonials. You say product is king, like if your product is good, you can find clients. It's, this is how you find clients, okay? Let's go, let's, I'm throwing like so much shit here. Look, so listen to this. If you have no case studies, you do what most people tell you, you've probably heard 100 times and you don't believe, This is the truth. You have to work for free for like 1, 2, maybe 3 people, and then you leverage that to get a case study plus a testimonial. So T, case study plus a testimonial, and then you leverage that to get your first paid client. Okay, let's go over that again. You do work for free, and before you do work for free, you choose a high-ticket skill. So you choose a high-ticket skill, you work for free, and you get a case study and testimonial, and you use that to get your first client. And then you get from the first client, you deliver some good work, and you get a case study and a testimonial, and then you get the second client. And then the ball just gets easier and easier and easier, okay? You keep the momentum, it just keeps rolling. This is how this formula here is a high ticket skill, free case studies, first one case studies, second one is how you get your first few clients. Okay. And like, I'm saying this because like, not just, I know this video is like, don't do low ticket, do high ticket for beginners. But like, even if you're watching this and you're not a beginner and you're like, you make $20,000 a month or whatever, $50,000 a month, I've had people in sales schools come to me like, Kyri, like I'm making this amount of money. Say I'm making like, uh, let's say a client's making, or potential prospect is making $20K a month and they're doing one-to-one client work, like they're working one-to-one with clients. They're like, oh, I'm going to take these skills and I'm going to then go and try to sell a low-ticket product. And they've got like 10,000 followers on Twitter with like 2, 3, 4, 5,000 people on their email list. That's nothing, okay? And it's like, why? I'm like to them, why would you, why would you sell a low ticket when you could just stay selling high ticket and start a coaching program and sell $2,000 a month and then end up from— go from jump to $20K to $40K a month just by doing high ticket. Like, there's, there's only a few circumstances, in my opinion, where you'd start low ticket. And it's if you're like, you've got a massive YouTube channel and a lot of audience— like, I'm talking a massive YouTube channel— or you're very, very good at business and you can ascend people up the value ladder. Uh, where's the value ladder? You can send people up wherever I put it, this, like if you're really good at business, you could do that. There's no reason you would do that though at the start. Like it's just absolutely stupid. You'd make so much more money selling something minimum for $1,000, like so much more money minimum selling stuff for $1,000 than you would selling a low-ticket product. Sell something for $1,000 until you get to let's say $20K a month and then you can consider a value adder, maybe. But once you're setting up 1K a month, you're like, oh, what if I just increase my prices to 2K a month? And then you're like, okay, what if I just increase my prices to 3K a month? Like, there is no reason you can't just keep— just increase your prices as long as your skills get better and better. Low ticket is stupid. Like, what most people— like, it's just, guys, I can't express to you how dumb it is. And I learned this myself by working with so many clients. And I saw what I saw. I saw that, like, clients who sold high ticket, the clients who sold low ticket all my clients who sell high ticket make more money. And it's not because they're better at business or worse at business. It's just low ticket works in very small circumstances. If you can afford money for ads, if you have a massive audience, if you're an ultra genius at business, well, then if you're not genius at business, you're going to do high ticket, right? So it's like, this is what I've noticed. And even in my business now, I'm very hesitant to take on low ticket communities and coaching programs into my own business and like do the work I do with them. Because the chances of it collapsing is so high because like low ticket is very, very hard. And like if you look at the average school community, and I love school, I've worked at school, if you like, I've personally been paid money by school, thousands of dollars. Like if you start a low ticket product, the chances of succeeding is very low. It's very, very low because you have high churn rates because you're like, people, when people buy low ticket products aren't fucking rich. So they're gonna fucking, they're gonna stop wanting to pay you the second they don't get any results, okay? So there's a lot of high churn. You don't, like, you have to sell so many of them, okay? And then there's a third thing. Like, when you're selling, say like me and you were competing, okay? And like I have a website, I have a, let's say, a content design agency where we write content for people on the internet, and you have a content design agency. Say you, you charge, um, $1,000 a month and I charge, let's say, um, $5,000 a month. I can now hire better staff than you to deliver that service than you. So my delivery, like, my delivery as in like how good my product is, like how, how much I can satisfy customers, is like up here where you're paying nothing. You're getting charged, you're charging nothing. So you cannot— your delivery is like down here and shit. So you're just going to churn that customer. But I'm going to keep— my delivery is going to get better and better, so I get better case studies than you. Like, charging more money means you can deliver better products for your customers, so you keep them longer, you get more testimonials, you get more case studies, and you make more money long term. So like, selling low-ticket products doesn't make sense for a beginner, and it's the dumbest way to go about business in my opinion. And it's like, so what you need to do is learn a high-income skill, forget about trying to build an online audience, Forget about trying to like sell shit online for cheap. All learn about is skilling yourself up and then selling high ticket. You know, that is how you're going to like break out of whatever financial rut you're in now. And look, guys, if you are at $20K a month already watching this, because I do have quite a few people at that price range, don't go off and say, hey, Kyri, but I'm going to start launching a product. No, don't do that. If you're like $20K a month or above, even $15K a month above, fucking contact me and we'll scale your fucking pro— your program or your one-to-one client work right now to like $50K, $100K a month with systems that work for high ticket. You don't have to go and start a low ticket program. But look guys, I had to do this rant because I had so many people last week talk to me about starting low ticket. I just— it was— it's not appropriate for where they are in business. And I just hate seeing beginners waste 6 months plus making zero money on low ticket because they saw a Hermosia telling them about school. I love school, but it is not right for most beginners. And it's just the freaking truth, guys. It is just, it's just the absolute truth. If you enjoyed this video, please like. And if you enjoyed this video, I need you to leave a comment and tell me exactly what you want the next video to be about, and I'll make that video. Thank you for your time. Thanks for watching.