Lara GuevaraSupply Chain expert (Product and Service)

A Repricing Rule Nobody Owns Isn't a Rule

23 Aug 2026 · 1 min

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In this brief monologue, Lara Guevara warns that a repricing rule that is created and then left without clear ownership or periodic review can silently fail, leading to divergent operational and marketing metrics. She emphasizes that a rule followed incorrectly is more damaging than having no rule because of its perceived authority. Guevara stresses the need to assign explicit ownership, schedule regular reviews on a calendar, and document the rule’s details. She points out that without these safeguards, discrepancies between operations and marketing numbers will persist, and the responsibility ultimately falls on the creator of the rule.

Chapters

You build the repricing rule this week. Now the part that decides whether it survives— a rule reviewed once and never again goes wrong quietly over about a quarter and nobody notices because everyone's still following it. And a rule that's followed wrong is worse than no rule because it has authority. So who owns it? On whose calendar does the review sit? And where is it written down? If the answer To all 3 is you. You didn't build a system this week. Next week, why ops and marketing always end up with 2 different numbers. See you Monday.