Lara GuevaraSupply Chain expert (Product and Service)

It's Not Laziness, It's These 3 Things!

7 Nov 2025 · 1 min

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0:54

Short advice video (creator: Lara Guevara) that identifies three common reasons founders delay placing their first product purchase order—(1) fear of wasting money, (2) pressure to be perfect, and (3) believing waiting is safer—and urges founders to place a controlled order, use the resulting data to learn, and prioritize motion over perfection.

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If you keep delaying your first new product po, you're not alone. Here are the top three reasons founders get stuck. Reason number one, you don't want to waste money. You've made mistakes before, or you've seen others lose cash on bad inventory. So you try to make the perfect decision to avoid risk. Reason number two, you feel pressured to get it right. Ask the founder, and every decision fills high stakes. It's not just numbers. It's your reputation, your team, your brand. Reason number three. You think waiting is safety. But waiting has a hidden cost momentum. While you analyze the market moves, the competitors launch. So your first PO isn't meant to be perfect. It's meant to teach you. Use the data, Make a controlled order. Learn fast. You don't need to be perfect. You just need to stay in motion.