12:28

This is a short instructional YouTube presentation (4 Point Game Plan #3) that reviews the first two parts—(1) recruiting a core team and creating urgency/competition for outlets, and (2) using launch/opportunity meetings to present to top prospects—and then explains Part 3: "Start with a bang." Part 3 emphasizes launching strong to eliminate reservations, begin training, and build credibility. The training is described as a four-phase progression: play the client (ask tough questions), observe a manager present, present solo once licensed, and accelerate learning by training others. The goal is to overcome skepticism, preserve authenticity ("don't buy the product just to sell it"), and create rapid momentum via a small core group of committed people.

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