4 Point Game Plan #3

This is a short instructional YouTube presentation (4 Point Game Plan #3) that reviews the first two parts—(1) recruiting a core team and creating urgency/competition for outlets, and (2) using launch/opportunity meetings to present to top prospects—and then explains Part 3: "Start with a bang." Part 3 emphasizes launching strong to eliminate reservations, begin training, and build credibility. The training is described as a four-phase progression: play the client (ask tough questions), observe a manager present, present solo once licensed, and accelerate learning by training others. The goal is to overcome skepticism, preserve authenticity ("don't buy the product just to sell it"), and create rapid momentum via a small core group of committed people.
All right, David, is before we move into step three here, the four point game plan. Why don't you kind of review for everybody the highlights of the first two parts.
Fantastic. Part number one of the four point game plan is, you know, making sure everyone is focused on recruiting and that there's a race for outlets. Just like the Coca Cola example. We want to have the best and brightest. We want to have the best people on our team. We want to get the best choice outlets. And you went over exactly what to do to get everybody to turn from an individual into a team and never having to start over. Part two of the manpower development era is using the launch meeting, the opportunity expansion meeting, to get everyone on the same page and in front of the best and brightest presenters so you can get your best prospects and have the large numbers working in your favor so you can have predictability.
Yeah. And it's got to make the brand new people feel great knowing that they have the best people in the office working for them right from the beginning. And as a result of that, David, it's important for them to realize, go ahead and get the best possible people you know in here to take a listen because you never know who's going to be interested and who isn't going to be interested. Don't decide for them and don't bail out. By filling, you know, your car, you're filling the room with up with people that are low potential people. Go ahead and get the best people in here you possibly can, don't you think? And that's a mistake a lot of brand new people will make unless they're told, you know, what it's all about. I mean, you're doing it, you're starting your business. And the hardest thing, as Bret Berg says, the hardest thing in starting a new business is getting your core group of people in. You know you can. And the great thing is we help you do that right from the beginning. We help you do the most difficult thing, which is get started with your core group of key people. Because great revolutions are run with a few people at the core. And no matter how big you get, you might find most of your work is done through five or six key people. The quicker you can get them on board, the better. You don't know who of your friends that's going to be, but you, you can, you can find out by getting them in that meeting right off the bat. And so are we ready to move on?
Yes, we are.
I think this step is the start with a bang. Now's the time to Start. And you start. You want to start strong, you want to start with a bang, you want to wipe out all reservations. And it's where you're training begins as well. Because this is, this kind of puts the issue right in your mind. Training, yeah, begins right here. This is your launch as a, you know, the real start happens here because now you're starting to internalize this and get yourself into equipped to be going, go out and talk to people yourself. And the training, all the training comes in and is a four step type process. The first step is where you're on the side of the table of the client. You're on the client side of the table and you're sitting over there and you're asking you and your spouse and your partner asking all of the tough questions. I mean, you're really digging in there. You're making people earn it. We used to say the phrase of, if you give me 2% of your confidence and I'll earn the other 98% and if I can't do that, then we don't need to do business together. So you want to be skeptical because you want to be able to answer any kind of question you think anybody else is going to ask you once you get in and you want to find out, I'm not going to do this. If this is not good enough for me to own. I can't get excited about buying this on its own merits. I'm not going to put my reputation on the line to support this company and their products. This thing has got to earn my business first. And so this is where you also find out, and the client thing is if all those theories you heard and general statements you heard in the opportunity meeting are true or not, it's true in specific. So you can have a great general concept that might be true for the world at large, but it has no application for you whatsoever. So you want to see, does this fit me? Doesn't matter if it fits everybody else in the world. Doesn't matter if everybody else likes it, do I like it? Does it fit me? Does it answer my question, does it suit me? And see, when you do this, this allows you, what you're doing here is you're doing your homework. See, you're getting rid of doubts, every kind of doubt that would come up anytime you start, you know, sign up to do anything, you get hit with buy or you buy anything, you get hit with buyer's remorse. You know that phrase, David, you're like, what did I do? Oh my goodness. And you start doubting well, this is the greatest thing for you. You got to do that immediately, you know, within 24 hours of coming out of that op meeting. So you can start with a bang. You don't have these pregnant pauses in there. You want to get all of that while your molecules are circulating, the excitement for the meeting in your head and you can remember all the things that were said. Bam. You want to get right in front of somebody, one on one and make them prove to you that this is really true and really is good, as they said during the meeting. So that's where the client side comes in. It is important to always state to people, no one's ever forced to buy our products because if you feel like you're forced to buy it, then you don't understand what we do. You, you're certainly not going to last with it. You're not going to be any good talking to anybody else. So above all, never buy the product. Do business with us if you don't think it's the best thing for you and your family. I mean, you're not doing us any good because you'll drop it. That doesn't do that. Gives us a black mark on persistency. And you're not doing yourself any good because it's kind of, it's phony. You'll be, it'll come across as phony to people, but what it does do with your friends. The great thing about when you get your own plan, the training process again is a four phase. It unfolds in four phase. You go from the client side, and that's what we're doing here in step three. Then after you move through this, you'll move out and you'll be trained and you go out and see some other people, other prospects, and you'll sit on the side of the table and the manager. And so you will move, you move over there and you will watch and listen as your training manager does the presentation. So you're in your observer mode. So you go from a client side of the table, the client mode to now. You're observing, you're looking into their face, you're looking in their eyes, you're reading their expressions as they ask questions and they hear what your training manager says. So you're finding out how this really works. Plus you're really learning more because you see what kind of questions they would ask. Then you get a stage. You'll get to the point where you'll be licensed, you'll be trained enough, and you'll go out as a solo person. You'll be out there making sales. Once you've done enough of these training observation trips, you'll be able to go out there solo and make the presentation yourself. But when your training really begins, really accelerates, is when you start to train other people. Because again, in a teacher learning situation, when you train others, teacher learner, it's the teacher who learns the most. And that's where your training accelerates because everybody has different questions. The more you have to explain it to get in people's minds, the more it sinks down into your head. And so it makes you be very specific about this stuff. So that's the sequence of the training. So over here, the great thing about getting through this stage right here, in terms of getting rid of your, your doubts, you know, getting all your skeptical questions answered, what you'll find is you're going to get even more excited than you were coming out of the meeting because you didn't know it. It sounded good in the meeting, but now you know it is good. And what this also really empowers you to launch your career talking to other people. Because your people that know you where the easy, easiest ones to talk to. They're going to say, they're going to know that you are not a financial wizard. You know, they know that over the weekend or in the last week since they saw you, you didn't go to Harvard and our Wharton School of Finance and get an MBA in money. But so you're not even going to pretend that you're some financial genius. But the thing is like this, so what? How can you have credibility with them? You can show them, you can say to them, here's what I had. See, it allows you to go in and say, here's what I had. And it could be you had nothing, you know, know you didn't have any kind. But here's what I had. Second, here's what I saw. 3. Now here's what I have. See, you're just showing them your plan. This is your plan that has incredible credibility with them. And you say to them, you might be interested in the same thing. Or you might say that you might have, you might find that what you've got right now is similar to what I have and might get excited to take a look and see what I saw. So this allows you to have credibility with your friends, whereas there's no other way you can get credibility. So you're positioning yourself right from the launch to start with a bang, to get some credibility, to get the doubt knocked out, to get the skepticism knocked out to begin your training process on solid footing and to really launch you off on a pattern of success. That's step three of the four point game plan.
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