Larry WeidelMentor and Coach Empowering Million Dollar Earners

Episode #762 - Consistency Over Quick Wins with Lisa Brooking

17 Apr 2024 · 1 min

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Lisa Brooking argues that building trust with clients requires sticking to core values and avoiding constant pivots to every new fad; she emphasizes consistency and a proven process in business. She parallels this with personal health and sport—running, training mileage, and fundamentals like food and movement as enduring forms of medicine—while acknowledging selective adoption of new technologies and offerings.

In order to gain trust and with clients is you want to know that they can have faith in you. And so you're not just going to pivot with any new fad that comes out. Oh, we're doing this now. Oh, we believe in that. We have our core values, our core principles. And with that, we have this fantastic offering that we have a proven track record. We continue to bootstrap on new offerings and new testing as it comes out, and we fine tune it. But at the same time, same as in finance, and if you just keep pivoting with every fear that comes out into the market, I think you really open yourself up to a lot of vulnerability. And so for me, I have faith in the process with running. I know what baseline mileage I need to run. I know what I need to do to get into shape. Yes, there's new emerging technologies. A lot has advanced in sport over the last couple decades, but at the same time, I know those foundational pieces haven't changed. Same with in medicine. Food is medicine, movement is medicine. That's not going away.