Stephen Scoggins built a nine-figure business by shifting from tactical sales work to reading financial statements. Understanding his balance sheet and P&L let him spot exactly where to improve: himself, his team, or the business. Without that shift, he says, companies stall.
Well, I think this happens for a lot of entrepreneurs. When you first get started, the first five or 10 years, you're very tactical. What needs to happen today to get a paycheck tomorrow? And I think a lot of businesses start off that way. Is it marketing, Is it sales? Is it activity? What is it? Somewhere along the way, if you start to have enough pain in your business, you move from tactical thinking to strategical thinking. Right? So about midway through the game plan, I realized that I had to learn how to read a balance sheet and a P and L and an income statement. When I could learn to read those things, all of a sudden now I could see what was actually going on in the business. Once I knew what was actually going on in the business, now I could actually laser focus on areas that needed improvements, whether that was me, the team, or beyond. So I think it's the natural trajectory of any business to start at a tactical level. And then as you're growing in success and pain points, you will either become a strategical thinker and grow, or you'll stay a tactical thinker and stay stagnant. It'll happen that way.