Larry Weidel talks with Tony and Shelly Narrain about filling seats at their twice-yearly training events, which draw 400 to 500 people. They delegate ticket quotas to leaders, sell blocks to teams for resale, and organize bus transportation, sometimes running 23 buses to a single event.
Questions this video answers
Twice a year (April and November).
February or September (one-day events).
About 400–500 people.
Each division leader should sell at least 10 tickets (or be responsible for 10 attendees).
About three months before the event.
Hey guys, we've got Tony and Shelly Narrain. Fast tracking to a million dollar income up there, New York and Connecticut. Appreciate having you guys on today. You feeling strong?
Yeah, feeling good.
Feeling good. So Shelly, you had a question for me, what was that?
Tell me again the question I have for you, Mr. Rydell. I wanted to know. We have a lot of people in the hierarchy. We do all these five star school. But I want to know how can I double the attendance?
Right? So we're going to talk about this. How to double your attendance, right, at your weekend schools, your training schools. Okay, tell me about this. Do you have a. So you, you do twice a year, right?
So we'll do like April and November for Empire builders with Keytaro, which is the Empire builders hierarchy. And in between those times, we'll do a super Saturday.
April, November. Is that right? Oh, all right. So and so then you pull it. Have those in there. The super Saturdays are like one day.
Events right there on a Saturday, a six, eight hour event, usually in February or in September.
Okay. And so these events are these like three day events, two days events or how long are those?
The fast start school is a two day event. We go in on a Friday from 12 to RVP meeting, general session till 5, then we crank up at 7 till about 11 with promotions, recognition, more training. And then Saturday from 9 to 2.
Well, you're right to be concerned because if you don't grow, you know, you're just spinning your wheels. You know, you just basically, you know, it's eventually it's going to shrink, Right? It's the old grow or die and people that got their school up to a thousand, 500,000, even 1200. And then 10 years later, you look at their schools, they're at pretty much the same size. And how long have you guys had. You have about how many people showing up at these schools?
We have about four to 500. And it's been like that for about the last three or four schools?
Yeah. Has it ever been bigger than that?
No, actually we've grown to that.
Okay, so you've grown to that. And now the question is, how can you like really make this next one big? Right. Okay, so let's talk about some ideas. There's two techniques that come from maximizing your attendance at the school. First of all, what do you guys do? Just so I don't go over things you already know how to do, what do you do right now to sell tickets and to get people there, other than talk about it, remind them.
We have each Leader be responsible for a certain amount of tickets. Right. Like a division leader. Say you're a division leader. You should not be getting no less than 10 tickets. Right? And if you don't have 10 people now, you have two and a half months to get 10 people to go there.
Right?
We don't just sell them on buying a ticket. We have them getting to the team and reselling the tickets.
So you sell the tickets with a team approach, right. In blocks. And when did they buy those things?
They started selling them already three months before. Right.
So you sell them three months before. So you're doing the same thing. Like, if you say, okay, we have. First of all, the deal is, I would say is you've got to. So the question is, how can you get this 4 to 500? You know, the main thing you're doing is right, which is you're delegating. You're taking the team approach. Okay, See, I like that. Rather than you being the only one concerned about it. You've got everybody concerned. You break it down rather than. I'm gonna bring 400. Break it down where I have units that are gonna bring. He's gonna get 80, he's gonna get a hundred, he's gonna get 150. And so you break it down where you got a lot of people, the new person, they got 45 and so. And then they have it break it down underneath them. Now, this is the way that Andy Young, in the beginning, he would get crowds to Greensboro. You know, we would have these buses. They would bus down to Greensburg, our fast start schools from Washington, D.C. and a bus would have like 50 seats. And so what he would do, he'd break it down into five, 10 seat packages. And like you say, you know, it's like he let people know. I mean, that was, you know, that was their obligation. That was their. If they're on the team, like you're saying, they're gonna get. Get things going here. But why before I, you know, before I, you know, it looks like you're doing. You got that going. And so what happened was then you can multiply that. You go from one bus, you fill up once you fill up one bus, you go to the next bus, you get different people there, you get the second bus, and then you get the third bus. We got up to where one of our schools. We had like 23 buses there, and most of them went from Andy's hierarchy. So it's a way of multiplying. We did the same. I mean, he did the same thing when we started trips to Atlanta in, like, 1992. We started going trips to Atlanta at the month end, and we started with 200 people going. And in 12 months later, we had we thought we went at the end of every month and we would carry our business down to Atlanta. We called it a victory celebration. You know, we were going to take charge, get everybody, you know, have to ask people to, you know, to make a special effort to go down for the day. And then we'd have, you know, we rented out the Atlanta Coliseum, and within 12 months, we were up to 4,000. Over 4,000 people. And that's the compounding. All right.
That completes part one. That gets us started with some quick ideas. We'll have more on part two.
