Life is a Roller Coaster with Former Pro Golfer Bobby McIver

Welcome to this episode of the Million Dollar Mastermind. I'm Larry Weddell. And before we get started, if you want to know exactly how to win again and again, go to Wydell on winning.com webinar now to watch something I've put together for you. Now let's get going into this episode.

Of Million Dollar Mastermind. I am talking this afternoon with Bobby McKeever and he's the author of the Heart of the Game. He's coached golf. He's been a golf pro and his coach for, since 1971 and learned a lot of lessons about winning, coaching and excelling in life. And it's, you know, you can, what you learn in one area about excelling that's information you can use in any other area of your life once you get mentally organized around what it takes for you, you know, to bounce up and to be successful and what you got to bring to the program for you to come out to maximize your odds of success. Because success is never guaranteed, is it Bobby?

No, you know, life's a roller coaster. You know, it's on the top of the mountain. What was abc? The thrill of victory and agony defeat. ABC Wide World of Sports. I'm sure you remember that right. And I don't know, Bobby Jones once said, he said if anything's worth doing, it's worth doing well. And that's, that's very true. I mean like I've never cared anything about wanting to learn how to play bridge because if I did, you know, I'd want to be good and I'd be spending too much time at it. You know, it's, I just try to major in majors and not major in minors and you know, have a few things I want to do well. Like right now I'm raising belted Galloway cows and we're trying to produce the best 28 day dry aged beef and can we can possibly do on this farm here. And I still do my golf. But you know, even these inner game principles of apply to everything. And that inner game of tennis is worth people getting going to the bookstore and getting.

How'd you get in the cow business? And what intrigues you about that? And what kind of success have you had?

Well, you know, well, left the club, my club, last club job in 2000 we returned to our family farm that was on my mother's side, my family's own this place since 1807. And I grew up out here on this farm and we grew tobacco and had livestock and you know, I was, my parents never encouraged Me to farm because we didn't have enough land. You know, it's not enough hard to make a living and I was exposed to everything. But I didn't go to college to study agriculture, livestock management. So I actually came back here and didn't know what I was doing, to tell you the truth and, but I just, my wife and I decided to buy these belted Galloway cows that are cool looking and they, you know, they're a hybrid breed from Scotland and they, their meat is, you know, there are several restaurants in London that only serve belted Galloway beef. It's more of a, a breed from the, you know, British Isles, Scotland and England. You see a lot of herds over there. But you know, we, we only had 23 cows and you know, we took some of the processors Saturday and delivered them to the customers and it's not requiring my full time attention, but I've had to do a good bit of study and you know, my son Rob's interested in it. We sold the farm to him last summer. So he actually owns it. You know, he's enthusiastic about the cows. And we have a guest cottage here that's on Airbnb. And between the two we're able to do the things we want to do. We take some trips and play a little golf and spend time with our friends and enjoying life. You know, 73 years old and I don't think I'll ever fully retire. You know, I've got to be doing something. And again, if we're going to do the cows, if you're going to do, if it's worth doing, it's worth doing well. So we do the best we can with it.

Well, the thing is to stay inspired too. And I know that when you get people to write down their goals, that kind of turns on their inner motivation of like, what do I want to do, how bad do I want to do it? And until that inner fire is lit, they're not. You're gonna be like trying to pull them somewhere they don't want to go. They're like dead weight. But once they get lit up now, they're ready to be to listen, basically to pay attention. And my grandfather, we go there in the summer and I'd be see my grandfather work on the cows. I won't get into too much detail, but every now and then he pull out a two by four and whack one of them on the head. And grandkids would say, what are you doing that for? Granddaddy said, well, it appeared that one I needed to do something to get his attention.

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Yeah, you know, Columbia, Tennessee, where we live, is called the mule capital of the world. And my ancestors, they used to raise mules and sell to federal government and you know, they even shipped some overseas. But you know, when the gasoline engine came in in the like 1980, you know, in 1919, my grandfather started raising tobacco because the mule trade had played out. But a mule is definitely stubborn. And you know, they say you can lead a horse to water, but you can't make them drink. If a mule decides it's not gonna do something, they're more stubborn, but it's. I don't know, I get what you're saying, but cows are pretty. They're a little different. They don't. I've never had to even think about making a cow do what I wanted to do.

Yeah, just put hay out there.

If they see my truck, they come, end up, give them some alfalfa cubes.

Or something, a little food and.

But the minerals out there, they gotta have their mineral problem solved.

And as you have gone through all of these years yourself, you've had to do things to keep yourself from turning into, you know, bored with what you're doing. You know, you're doing the same thing with coaching and this, that and the other. You've evolved over the years. Now you're in a situation where you've got, you know, you made a move, you could have gotten stale, but you're still following your curiosity, your instincts. And how did you even stumble across these cows that are out of London and things like that? Somewhere around or.

Well, actually from Scotland. But we were at the Greenville Country Club, South Carolina, and we were leaving in. A guy came up to me and I said, he said, what are you going to do? And I said, well, I'm going back to the farm and I'll probably raise a few cows. He said, well, my wife's brother in law is in Hartsville, Tennessee and he raised this unusual breed of Cows called Belted Galloway. And he said, you might all think about that. They have real good meat. And so I looked the guy up and I guess within a half hour I bought seven bread cows. Rest your cows. It cost a little more than, you know, the Angus and stuff, but I don't know if you've ever seen one. You. You stop and think about it. Solid black with a big white belt around their stomach and they call the most photographed cow in the world. People stop here on the side pulling. Our farm won't take pictures of these cows, but they, they're not that much trouble. And the beef's good. And my wife's involved in it too, so, you know, sort of a family affair. And now Rob's interested in it.

Yeah. And what would you say, if anything you've learned from that experience? That is a surprise.

Well, I think the main thing is I started and I didn't know what I was doing, had no, I had no training whatsoever. And so I had to really learn it. And I learned it from people, you know, like go to co op and run into some guy that, you know, you wouldn't, you know, say, well, ask him a question. I need to know, you know, how you make this hay, go fault in the winter and da, da, da, you know, just for people come out here, you know, sell me things, you know, the minerals and. But I learned from talking to farmers. I don't learn by calling professors of agriculture at the University of Tennessee the last people I talked to. I don't know that's the right way to go. But, you know, of course, people in this community that know stuff about cows, that I can get all the help I need.

Yeah. And, you know, we used to say that keeping yourself motivated and inspired is the hardest job you have because, you know, things get old after a while, you know, and we all like. We all like new things. And here you've taken. Do you think. I don't even know if you've even thought about this. Has your background in learning how to teach people golf help you make that kind of transition to get into another activity and get pretty competent at it, you know, pretty enthused about it.

I think that the inner game applies to everything.

So explain that.

I just think that, like you said, you have to maintain a good attitude. You have to be willing to. I've had cows die, you know, that I should have paid attention, known they were sick and got the vet out here earlier. So I've made some mistakes. You just take it one day at a time. In golf, you play one hole at a time. The last hole's over with. Matter of fact, it's just one shot at a time. And so today, you know, we just got back from, you know, taking meat to the processor and delivering food to customers. And so we provide an acute community service here. You know, we're part of the farm to table movement, and so we enjoy that. We think it's beneficial. We think the meat's healthier and tastes better, and we have the socialization, you know, dealing with people that, you know, want to buy this meat.

Have you got up to the point where you've got a website and people can order online, or have you got that far along yet?

No, we just. We just sell in bulk. We keep it simple. You know, people have to have a freezer and they buy a side of beef that's a half, you know, and this time, this day and age, you know, people, they say that somebody was telling me Walmart ran out of ground beef last week. And so my wife's trying to give me a note here. But anyway, you know, we just. We just enjoy the quiet life out here. You know, we can see as many people as we want to, or we can enjoy, you know, having a quiet afternoon together.

If you enjoyed what you've heard and are dead serious about finding out for yourself exactly how this works in the real world. I've taken the most valuable business lessons I've learned over 40 years and, and put them into something for you to watch. Go to whiteellawinning.com webinar now in order to move up as fast as possible. I'm Larry Wydell, and I run the Million Dollar Mastermind. Go, go, go.