When you try to sell your company, buyers and their advisors force you to answer hard questions about how it actually works. That scrutiny acts like paid consulting, revealing weaknesses you can fix whether you sell or not.
One of the things about selling a company, that companies really find out how to run their company when they decide to sell it. And then they go out and they market it to a bunch of these hedge funds and investment companies. They bring on in all their high price financial, their best financial minds and really grill questions. And then you, if you're running the company, you say, oh, this is what's important. We didn't think about that. How about this? That and you can go away and not sell your company, but take that information. It's like a huge consulting experience on how to make your company a whole lot better.