Larry WeidelMentor and Coach Empowering Million Dollar Earners

Part 1 - How To 10X Your Business Growth

11 Jun 2024 · 1 min

Watch on YouTube

0:35

Short excerpt from a YouTube video (Part 1 - How To 10X Your Business Growth) where the speaker (Larry Weidel) explains the CEO's role as promoting the business to key stakeholder groups — customers, employees, potential employees, partners, and investors/shareholders — to increase exposure and referrals; the advice emphasizes being known and using influence to generate referrals (e.g., via LinkedIn posts).

I think the role of CEO is to promote the business to three people, actually four people. Customers, employees, potential employees, partners, and investor, shareholders. And simply just being known is very valuable. And I think that's the job of the CEO, because everybody has, like, a group of people they have influence over. And if somebody reads a LinkedIn post and they agree with it, they align with it, and they remember you, you, you're going to be the podcast agency that they refer when their friend asks them for it. So I think every theo should be focused on getting just more exposure to those four groups of people.