Larry WeidelMentor and Coach Empowering Million Dollar Earners

Part 2 - Turning A Dead-on-Arrival App Into A 300K User Success Story

28 Aug 2024 · 1 min

Watch on YouTube

0:43

A short YouTube talk (by Larry Weidel) about rescuing a failing app by treating retention problems as experiments rather than waiting for a perfect solution. The speaker emphasizes running multiple small tests (e.g., building customer satisfaction programs/systems, trying three or four candidate interventions), iterating based on what works, and doubling down on successful approaches to improve customer retention.

Looking at it as as you don't know how to solve these problems, but you have to experiment your way through. It really is one never ending experiment. You may not know why you aren't keeping customers and what's going on, but you need to experiment with, okay, I need to build a customer satisfaction program and a customer satisfaction system. Okay, what might that look like? I don't really know, but let me try these three or four things. And you keep iterating and keep trying and learning what's working, what's not. That's how you get to the result. And the problem is, nobody ever gets started because they want to develop and deploy the perfect resolution, when in fact, you don't even know what that looks like. And so you should be trying as many things as necessary and figuring out what works in a double down.