Larry WeidelMentor and Coach Empowering Million Dollar Earners

Part 3 - How To Deal With Betrayal In Business

15 Aug 2024 · 1 min

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0:33

Short segment from a YouTube talk ("Part 3 - How To Deal With Betrayal In Business") in which the speaker argues that sales is not merely transactional but relational: the most important skill is learning to connect with people, build trust and likability; once connection exists, selling and communication become much easier.

I think one of the things that helped me very early, I realized that it is not just about transaction or doing sales. The most important thing is learn to connect with people. And I think if people realize that, don't worry about your products and your services. You connect once you believe. For me, I knew what I was doing was good for people, it's going to help people, but it didn't matter if they didn't get to like me and trust me. And so once they do that, and once you build that connection, it is the most important part of communication. Once you connect with people, the rest of it is it's very, very easy.